Case study
We build and run the entire digital surface of a national CAT brand — platform, 23 tools, two apps, and the daily content engine.
Rahul Sir Classes had the pedagogy, the results and the audience. What it had online was a stock page builder — a carousel, a broken image, and an enrol button pointing nowhere in particular.
- Client
- Rahul Sir Classes
- Sector
- Online test preparation
- Engagement
- Jan 2026 — ongoing
- Scope
- Platform, apps, content, design
23
Practice tools built and live
2
Mobile apps — iOS and Android
5/day
Shorts shipped without a gap
25×
Monthly channel views vs pre-engagement
Baseline window pending — confirm Dec 2025 figures
The build
Content makes demand. Product holds it.
Dolomite built the actual product: a platform students log into, a 23-tool practice suite they use daily, iOS and Android apps that put it in their pocket, and a content engine shipping five Shorts a day so the top of the funnel stays full without RSC hiring a studio.
Three layers, one operator. The same team that ships five Shorts a day also ships the platform they point at.
The system
Three layers, one operator.
Layer 1
Content engine
Layer 2
Conversion
Layer 3
Product ecosystem
Product
23 tools. One student model.
Each tool is small enough to open between classes and specific enough to be worth opening. Every one writes back to the same progress record, so practice anywhere shows up everywhere.
23 live · 1 in build · shipped alongside the platform, not after it
Content engine
Five Shorts a day, every day, since January.
Baseline window pending — replace with Dec 2025 before publishing.
What we changed
- One thumbnail template, so every upload compounds the last
- Concept illustration instead of talking-head crops
- A daily publishing slot the studio never misses
- Titles written to the question a student actually types
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